Ted Deli comes from an ag family. His parents met in Guelph and he grew up on a research farm in Iowa. Although he studied anthropology at Wesleyan University, his passion has always been with plants. Ted worked for Sony Music living in New York and San Francisco before returning to his roots and opening a garden supply store in Portland, Oregon. There, they specialized in organic gardening, commercial-scale hydroponics, and cannabis cultivation. After selling his store, he returned to Canada to work for Hydrofarm, a manufacturer and distributor of greenhouse and controlled environment cultivation equipment with a specialty in HID and LED lighting. His focuses on commercial and international sales for producers of both conventional and cannabis crops and has a passion for greenhouse and indoor horticultural lighting, particularly LEDs.