Amy Jenkins

Amy Jenkins is a senior research technician in the Consumer, Sensory, and Market Insights department at Vineland Research and Innovation Centre. She has an undergraduate degree in psychology and a master’s in food science from the University of Guelph.

During her 8-year career at Vineland she has used her background in human behavior and food to conduct research on consumer preference for fruits, vegetables, and ornamental plants. Additionally, Amy has developed strategies to communicate scientific concepts with the public with the goal of increasing transparency, trust, and engagement with the horticultural sector. Most recently she has been working on studies to understand the adoption of sustainable practices in horticulture.