Natalie Van Hoffen

Natalie’s responsibilities include communications with various LPs, Health Canada, retailers and communications within the company. She oversees the processing facility, license applications, medical client registration, and assists in Quality Assurance. Natalie earned an undergraduate degree in English Language & Literature at Brock University, published a young adult novel, and has worked in the greenhouse her entire life.

Peter DeVries

Peter’s responsibilities include ensuring that day to day operations flow efficiently at Dykstra Greenhouses, with his main focus being in the processing facility. In addition, he works alongside the grow and sales teams to support the growth of the company’s high-quality small batch cannabis that is sold across Canada. Peter has been at Dykstra full time for eight years and became a partner in 2021; previously his time was spent attending Brock University where he achieved a B.Sc. Hon in Health Science with a minor in Biology, a B.Ed and a Master’s in Education.

Bart Brouwer

Bart brings a wealth of plant growth knowledge and greenhouse expertise to the company and has worked in the greenhouse industry since the age of 10, assisting his parents in their greenhouse operation in the Netherlands. After immigrating with his family to Canada from the Netherlands in 1997, Bart began working at the Dykstra family business at the age of 18 and became a partner in 2015. Bart studied horticulture at Humber College and is responsible for all cannabis cultivation and harvesting in the facility. He oversees all the growing in Dykstra’s 40,000-square-foot space.

Rick Dykstra

Rick’s responsibilities include government and public relations, marketing and business development. He oversees all efforts relating to cannabis licensing, retail, medicinal and licensed production. His background goes back to the original start of the family business. He also spent two decades working within the public sector at the municipal, provincial and federal levels. He has an undergraduate degree from Brock University and a Masters Certificate in Project Management from the Schulich School of Business at York University. 

Mariah Macfarlane

Mariah Macfarlane is a driven, creative leader with proven success in high-growth, start-ups and established organizations. Currently a territory manager at Tantalus Labs, she has built a motivated sales team focused on retailer and consumer education, along with the strategy of Owning the Channel. The core mission of Tantalus Labs is “Small-batch sustainable cannabis, crafted in BC”, which aligns closely with Mariah’s love for all things unique. She has a passion for growth and development, and self-identifies as a “nerd.”

Jayson Goodale

Jayson Goodale is a cultivation and sustainability consultant, who studied Horticulture at Niagara College. He possesses a strong horticultural background to the cannabis industry with more than 25 years of experience in the commercial horticulture industry. Jayson’s experience has also aided in achieving many years of commercial cannabis industry experience while working through Health Canada’s various regulations since 2011 (under the MMAR regulations) and in 2013 (under the MMPR-ACMPR regulations) as Head Grower with Canopy Growth Corporation at their Tweed Farms location. In 2017, Jayson joined Cannabis Compliance Inc. a global leading cannabis consulting firm where he provided industry support and guidance from inception of a project right through to harvest. In 2019, CCI was acquired by Deloitte where Jayson spent 2+years performing market analysis, process improvement, facility due-diligence assessments and sustainability initiatives.

Katie Pringle

Katie Pringle is the co-founder & CEO of Marigold Marketing & PR. She has a deep understanding of the social and digital landscape and traditional media mix. She has extensive experience in lifestyle & entertainment, with a focus on brands that speak to women. Katie is also the co-Founder of event platforms Canndora and WWC Conference, globally connecting and promoting women in cannabis and emerging industries as well as Tether, a community for Canadian budtenders.

Rose Séguin

Rose Séguin is an agronomist specializing in controlled environment agriculture, with previous experience in indoor agriculture, agricultural innovation systems, and agricultural development in remote areas of Canada. She holds a bachelor’s degree in agro-environmental sciences and a master’s degree in bioresource engineering from McGill University, during which she published several peer-reviewed articles and technical reports pertaining to controlled environment agriculture and sustainable agriculture. In her role as an agronomist at Sollum Technologies, Rose works with growers to implement dynamic lighting strategies over various greenhouse crops, analyze production data and track progress towards production targets.

Gary Vollmer

Gary has been product manager and technical support at Selecta for the past 12 years. He’s also co-owner of J-n-G Blooms in Mount Vernon, WA, a greenhouse business focused on retail and commercial sales of large combination planters. Prior to that, he was the planning and production manager of wholesale grower Smith Gardens for over 15 years in Bellingham, WA.

Brian Cantin

A graduate of the University of Guelph, Brian majored in Plant Physiology, with a minor in Plant Protection. He took on a greenhouse research position with the Brooks Horticultural Research centre in Brooks, Alberta, where he continued his post-graduate studies, majoring in soil sciences and substrates at the University of Alberta and Texas A&M University. After his studies, Brian took a position with the R&D division of the Alberta Gas Trunk line, designing and developing waste heat greenhouses that could harness the energy from pumping stations. Once greenhouses in Princess and Joffre Alberta were built, he continued to manage two waste heat projects. Brian then joined Yoder as Head Grower and Manager of Technical Support, which eventually turned into a consulting business, Applied Techniques. Today, Brian is a senior grower advisor at Berger. He helps customers resolve their cultivation challenges and improve their growing practices.